frequently asked questions

Digital billboard advertising is a highly visible form of outdoor advertising that displays your message on a large LED screen positioned in high-traffic locations. Unlike online ads that can be skipped or blocked, digital billboards provide continuous exposure to thousands of local drivers every day.

Our digital billboards are located on Trans-Canada Highway (1) in the Cowichan Valley—Vancouver Island’s primary north-south transportation corridor.

Digital billboards offer several advantages over many other advertising channels:

• Reach thousands of local consumers every day
• Build brand awareness 24 hours a day
• Cannot be skipped, blocked, or scrolled past
• Reinforce other marketing efforts such as Google Ads and social media
• Deliver one of the most competitive costs per thousand impressions (CPM) among local advertising options

They’re ideal for businesses that want consistent visibility in their community.

Yes. Outdoor advertising consistently ranks among the most effective media for building brand awareness and increasing recall.

A billboard won’t usually replace every other marketing channel, but it often works best as part of an integrated marketing strategy—keeping your business top-of-mind while customers are traveling, shopping, or commuting.

Our digital billboard campaigns are priced per 4-week advertising period.

Current rates:

• D101 (Northbound) Base price $1,150 + GST before discounts (if applicable)
• D102 (Southbound) Base price $1,050 + GST before discounts (if applicable)

Pricing depends on:

• Billboard selected
• Campaign duration

Multi-board bookings and campaigns 12 weeks or longer qualify for discounted pricing.

The minimum campaign length is 4 weeks, which is ideal for short-term announcements of special events.

For most advertisers, the greatest impact—and best value—comes with a campaign of at least 12 weeks, which provides enough exposure to build meaningful brand awareness and maximize campaign performance.

(Discounts on longer campaigns begin with 10% off on runs 12 weeks or longer; 15% off on 52 weeks+)

Yes!

We offer discounts for:

• Multi-board campaigns:
– 10% off when you book D101 & D102 together

• Longer-term advertising commitments:
– 10% off when you book for 12 weeks or longer
– 15% off when you book for a full year (52 weeks)

Our two digital billboards are located on Trans-Canada Highway 1 in the Cowichan Valley at a busy intersection on Vancouver Island’s primary north-south highway.

This location benefits from:

• Annual Average Daily Traffic (AADT): approximately 37,000 vehicles
• Seasonal Average Daily Traffic (SADT): approximately 41,000 vehicles
• Long viewing distances
• Signal-controlled traffic
• Excellent visibility

Based on BC Ministry of Transportation traffic data and standard audience estimation methods:

• Approximately 37,000 vehicles pass our location each day
• Estimated daily audience of 48,100 people

Actual impression counts vary depending on traffic conditions and campaign timing.

Both displays are:

• 10 feet × 20 feet
• High-definition P10 LED
• Full-colour digital displays

D101 – Northbound

• Premium visibility
• Long sightlines
• Approximately 43,000 estimated billboard impressions/day

D102 – Southbound

• Excellent southbound exposure
• Approximately 38,500 estimated billboard impressions/day

We’ll help you choose the best location based on your target audience.

Every campaign receives:

• 6-second advertisements
• Maximum 10 advertisers per billboard
• Guaranteed minimum of 1,440 plays per day

Yes!

If the billboard is operating with fewer than 10 advertisers, your advertisement will appear more frequently.

Many campaigns average approximately 1,752 plays per day—about 22% more exposure than the guaranteed minimum, at no additional cost.

Absolutely!

One advantage of digital billboards is flexibility.

Artwork can typically be updated quickly during your campaign to promote:

• Seasonal sales
• New products
• Special events
• Limited-time offers

Once artwork is approved, most campaigns can begin within 1–2 business days, subject to scheduling and availability.

Yes!

Professional creative design and technical setup for initial billboard advertisements are included at no additional charge for our clients. Additional design services (for alternate ad concepts or mid-run creative refreshes) are available at reasonable rates.

If you already have artwork, we’ll review it and optimize it for our digital billboard format at no additional charge.

The most effective billboards are:

• Simple
• Easy to read
• Visually bold
• Focused on one message
• Designed to be understood in just a few seconds

Our design team can help ensure your advertisement follows these best practices.

To ensure your advertisement looks its best on our high-definition digital billboards, please provide your artwork in the following format:

• Aspect Ratio: 2:1
• Resolution: 1152 × 576 pixels
• File Format: High-quality JPEG (.jpg) or PNG (.png)
• Colour Mode: RGB
• Image Quality: Use high-resolution graphics and avoid excessive compression to ensure crisp, vibrant display.

If you don’t have artwork that meets these specifications, don’t worry—we’re happy to create or optimize your ad at no additional charge as part of your campaign.

Billboard campaign performance is most commonly measured by increases in:

• Brand awareness
• Website traffic
• Phone calls
• Store visits
• Sales
• Promotional code redemptions

Many businesses also combine billboard advertising with Google Analytics, dedicated landing pages, QR codes, or special offers to track campaign performance.

Yes.

After your campaign, we can provide performance reporting that includes:

• Campaign dates
• Guaranteed ad plays
• Actual ad plays delivered
• Campaign delivery percentage
• Traffic counts
• Estimated audience data

Absolutely.

Many businesses achieve their best results by combining digital billboards with:

• Google Ads
• Facebook and Instagram
• Radio
• Local sponsorships
• Search engine optimization (SEO)

Digital billboards reinforce your brand by keeping it visible while people are out in the community.

Yes.

All advertisements must comply with applicable laws, industry standards, and our advertising policies. We review all creative before it goes live to ensure it meets technical and content requirements.

• Two premium 10′ × 20′ high-definition digital billboards
• Located on Vancouver Island’s busiest transportation corridor
• Approximately 37,000 vehicles pass daily (AADT)
• Estimated audience of approximately 48,100 people/day
• Guaranteed 1,440 plays/day
• Typical delivery of approximately 1,752 plays/day
• Creative design included
• Campaign reporting included
• Multi-Board discounts
• Extended-run discounts for campaigns 12 weeks or longer