BIG IMPACT.
LOCAL RESULTS.

37,000

AADT
Annual Average
Daily Traffic

41,000

SADT
Summer Average
Daily Traffic

48,100

PEOPLE
Estimated Daily
Audience

E

1440+

AD PLAYS
Minimum per day
(current avg. 1750+)

D101 – NORTHBOUND

~43,330

billboard impressions/day

R

Prime location on Vancouver Island’s busiest highway

R

At a controlled intersection

R

Premium visibility with long sightlines

R

Modern 10' x 20' LED display

Availability & Pricing

~4,330

ad impressions/day

D102 – SOUTHBOUND

~38,500

billboard impressions/day

R

Prime location on Vancouver Island’s busiest highway

R

At a controlled intersection

R

Slower traffic means better visibility

R

Modern 10' x 20' LED display

Availability & Pricing

~3,850

ad impressions/day

what you get

6-second ad in rotation

Never more than 10 ads per billboard

Minimum of 1,440 ad plays every day

Creative design & technical setup included

Campaign Performance Reports

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MAXIMIZE YOUR REACH

Increase your exposure and lower your costs with Multi-Board discounts

STAY VISIBLE LONGER

10% to 15% savings on extended campaigns*
*12 weeks or more

COMBINE DISCOUNTS

Stack Multi-Board discounts and longer campaigns for even more savings

TRANS-CANADA HWY. 1
CONTROLLED INTERSECTION  
COWICHAN VALLEY, BC

Put Your Business in Front of Thousands of Potential Customers Every Day

Our state-of-the-art digital billboards are located along Vancouver Island’s busiest travel corridor, delivering your message to more than 48,000* Commuters, Shoppers, Tourists and Local Residents every day.

We offer affordable campaigns for retailers, service providers, trades, professionals and more. Grow your brand awareness, promote offers or events, and stay top-of-mind for current customers.

Find out how we can help drive local traffic and grow your business in the Cowichan Valley and beyond with impactful and eye-catching marketing solutions custom-tailored to you!
*Traffic data: BC Ministry of Transportation

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Why Digital Billboards?

Reach Customers Where They Travel

Your message appears in front of thousands of drivers daily.

Cost-Effective Advertising

No production, printing or installation costs. For most campaigns, everything’s included at no extra charge.

Get Noticed

Digital billboards cannot be ignored. It’s simply human nature: our attention is drawn to changing images.

Change promotions, events, or announcements as often as you like

Digital billboards offer unbeatable flexibility. Artwork and messaging can be changed almost instantly.

They Work!

Billboard ads deliver, outperforming traditional broadcast and streaming TV by a two-to-one margin in driving traffic to your website or your business. And unlike other media channels where viewers tune out repeated ad messaging, the impact of billboard advertising dramatically increases with frequency.

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About Us

Nice to meet you!

Effective Outdoor Advertising is a family-owned business, located in the Cowichan Valley on Vancouver Island, and proud to be among the first Indigenous-led companies in the Out-Of-Home Advertising space. Although our company is new, the people behind it have decades of experience in media and marketing, including award-winning backgrounds in film and advertising. We provide everything from eye-catching digital ad design to compelling copywriting, all on a foundation of solid technical know-how. We also have an experienced team maintaining our equipment and technology ensuring we provide our clients with the best looking digital ads and 24/7 support.

Partnership opportunity

If you are a First Nations band or Certificate of Possession holder with property in a high-traffic area, CONTACT US to learn how we can help you earn passive income from your land!

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